First String — the first line of the depth chart

Where brands find the first strings.

An invitation-only network of vetted student-athletes. Brands connect with them directly. No middlemen. 0% of every deal.

Invitation only
0% of deals
Direct access
A roster, not a database
The standard

The right names, before everyone else knows them.

Founded by Jack Greenberg.

01

We screen for the right athletes. Story, presence, and character — not follower counts.

02

We make them brand-ready. The how is shared with members — never published.

03

We never touch the deal. No representation, no negotiation, no percentage.

“You were selected because your name is worth building.

For brands

Request roster access

Tell us who you are and who you're looking for.

Reviewed personally. No spam, no obligation.

By requesting access you agree to our Terms and Privacy Policy.

For athletes

Request an interview

Haven't heard from us? Make your case.

Every request is read. Parents and coaches welcome.

By requesting an interview you agree to our Terms and Privacy Policy.